297 Verl Allen Customer data is not useful without context

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Helping Sells Radio

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Verl is the CEO of Claravine, a company that helps leading brands take ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. Their platform, The Data Standards Cloud, makes it easy for teams to standardize, connect, and control data collaboratively, across the organization.We talked about the importance of customer data quality and context and how to bring together customer teams with the data analysts to think about data more holistically.More about Verl: His company, Claravine: https://www.claravine.comOn Linkedin: https://www.linkedin.com/in/verl-allen-b83175 Get on the email list at helpingsells.substack.com