Business
With online store builders like Shopify, it's never been easier to attract the mass market. But should you go all in with your own website or dip your toe in the water with Etsy or eBay? In Season 2 Episode 3 of Making It Work we speak to Kat Samardzija of Locker Lifestyle, Ebun Olaloye of Live Breathe Futbol, Nik Hawks of Paleo Treats and Paul Pallas of SWISCO. From creating cohesive customer journeys to handling knockoffs on marketplaces, this multigenerational set of entrepreneurs tell us what it's like running an online store – and how it's changed since the early aughts. So should you splash out on that Shopify plan or carry on at that craft fair? Tune in to find out.