302 Sam Richter Don't ask customers what keeps them up at night

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Helping Sells Radio

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Sam Richter is the founder and CEO of SBR Worldwide and an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. He is a hall of fame business and sales keynote speaker and has won numerous awards and recognitions including, National Speaker Hall of Fame, Top 15 Highest Rated Speakers for Virtual Events, Top 50 Sales Keynote Speakers, Top 25 Most Influential Sales Leaders, Minnesota Speakers Hall of Fame. I could go on. He's even won a Codie, which is pretty much the Oscars of the software industry....for best ecommerce software.We talked about how to get to know your customers using sales intelligence and the worst thing you can do is ask your customer, "What keeps you up at night?"More about Sam: His website: https://www.samrichter.com/bioHis software company: https://www.intelngin.com Get on the email list at helpingsells.substack.com