Business
Stephen Carl is the founder of Needle Movement, a digital strategy company focused on conscious eCommerce. Stephen began his digital career as an early employee at an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories: not-for-profit, luxury fashion, home, and horticulture – all with the common thread of translating early digital trends into revenue growth. With Needle Movement, Stephen decided that his true calling was to take part in the greater good – the emerging wave of retail brands that make a real difference through sustainability and social impact. He helps these mission-driven brands navigate the wild world of digital marketing, steering them towards the big wins and away from expensive mistakes. Stephen lives in Brooklyn, is a vegetarian and tends to get animated when discussing single-use plastics. He has had previous speaking engagements at Luxury Interactive, SearchCon and Predictive Summit. What We Discuss With Stephen Carl In This Episode Current trends in conscious ecommerce and digital marketing How to become known as a conscious ecommerce company Maximizing the effectiveness of your email marketing sequence and overall strategy Social media and content creation tips for engaging your audience How to move the needle and build on the current success of your business Episode Transcript Highlights