#33 - Behavioral Economics and Business

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SlipStream Marketing Podcast

Business


Melina Palmer explains the small changes that can make marketing messages more “brain friendly” and create a big difference in product programs, pricing, change initiatives, and branding, to deliver increased engagement and ROI Bio: Melina Palmer is the host of The Brainy Business Podcast. She helps businesses recognise the fact that the subconscious brain makes 99% of buying decisions – and small tweaks in your marketing messaging can make a big difference in conversions and ROI. Resources: Podcast: The Brainy Business https://thebrainybusiness.com/podcast/ Web site and Free E-Book: https://thebrainybusiness.com