350: Harvard's Frank Cespedes Explains Why Sales Leaders Must Be Financially Literate to Have Any Chance of Future Success

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Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers

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Read the complete transcription on the Sales Game Changers Podcast website. FRANK'S TIP FOR EMERGING SALES LEADERS: "The requirements for financial literacy in sales are increasing dramatically. You better be up to speed with those finance issues because those are the questions you're increasingly getting. What you need is what I call managerial finance which is making sure you understand how balance sheets and income statements really work. I also think it is going to be increasingly important to separate signal from noise with data. Right now, what is going on in many sales organizations is this huge proliferation of data that the rep gets lost in, and that the managers tend to focus on what I call interesting but marginal factoids. And increasingly the job of the sales manager is to understand what is that handful of things."