Business
Margot Bloomstein is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston, through which she creates brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity. Over the past two decades, she's partnered with clients like the American Montessori Society, Sallie Mae, Lindt & Sprüngli, Harvard University, Timberland, the state of Nevada, and the Rhode Island Public Transit Authority to address messaging in both traditional and social media. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot keynotes events and teaches workshops around the world, live and virtually.