"Why do I need branding?" is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics & ethics. That is all branding. But what makes a solid brand? What is the true value of branding for your business? This is what I'm exploring in today's episode.

Behind the Design

40. The Value of Branding

Welcome to Behind the Design Podcast, your digital version of coworking that takes you behind the scenes on how to create an authentic brand, build an intentional business and live a life with purpose every single day. I’m your host and brand guru, Olivia Sylvestro, equipping you with the tools to wake up everyday doing what you love and make money doing it. Topics ranging from business strategy to brand design to sound bowl healings, you’re in to learn about the emotional side of building a mindful life and business. With new episodes every Wednesday, Behind the Design is serving as a raw,

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Behind the Design