Business
In this week’s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers. Key Takeaways Covered In The Podcast · Your website is your digital shop front. · Don’t just rely on social media for your business, you need to utilise your website too. · By having a website, you can attract customers from Google. · Every service you offer should have a sales page – by the time someone reaches the end of that page, they should want to buy. · Writing about ourselves is difficult, so it may be worth hiring a copywriter. · Before working with a website creator, try to collate all the content so they can understand what you want to include on your website. · Your website needs to incorporate your target customer, as well as you and your brand. · Your website imagery is so important – work with a brand photographer that will represent you and hit your target audience. · Give your audience a free opt in to grow your mailing list – share on your website to promote them. · Add your awards, badges and social proof to your website – this builds trust. · Make sure you include some testimonials on your website – this increases trust and customer belief in you. · Website speed is SO important – it needs to be as fast as you can make it. Reduce file sizes of images and don’t use too many plugins. · Show examples of your work on your website – give customers an idea of the amazing stuff you have done. · Link to valuable resources on your website – shout about all the amazing tools you use and recommend – this shows that you know what you are talking about. · ‘About’ pages on websites are one of the most visited – make sure yours has photos of you and it is personal. The one thing you need to remember above all else… It is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers. Highlights You Simply Can’t Miss · An introduction to Ben 9:02 · Do I need a website? 9:37 · Brand disconnect 12:28 · The process of working with a website creator 18:35 · Working with WordPress 29:20 · Benefits of hiring a website creator 30:12 · The 90 day programme – Ben’s experience 39:05 · Website tips for converting your audience to customers 42:58 Links to Resources Mentioned in Today’s Episode Review my podcast – https://podcasts.apple.com/gb/podcast/marketing-that-converts/id1349470827 (https://podcasts.apple.com/gb/podcast/marketing-that-converts/id1349470827) Ben’s Website – https://benbellamy.co.uk/ (https://benbellamy.co.uk/) Winning website formula that converts your audience in to customers download – www.benbellamy.co.uk/winning (http://www.benbellamy.co.uk/winning) 90 Day Full Focus Academy – www.teresaheathwareing.com/90day (http://www.teresaheathwareing.com/90day) My Brand New Website! – www.teresaheathwareing.com (http://www.teresaheathwareing.com) Elementor Pro - https://elementor.com/ (https://elementor.com/) Sales...