Sports
In this episode we cover the topic of attracting women and girls to your sports club. We kick off by speaking to Lisa O’Keefe, Director of Insight at Sport England, about the latest This Girl Can campaign and what it can teach organisations about getting women through the doors. Jane Ashworth OBE, StreetGames’ CEO, also joins us to talk about how to engage with teenage girls, particularly those from low-income families. Finally, footballing legend Rachel Yankey gets on the phone to talk about the growth of girls’ football clubs and what clubs and organisations can learn from the rise of women’s football.