#518: Differentiation Through Client Experience - Stefanie Cole

#518: Differentiation Through Client Experience - Stefanie C...

Bokeh - The Photography Podcast

Share:
Just imagine. . .you walk into a restaurant and your favorite foods are already on the table, a server that knows your preferences is waiting for you, and your favorite music is playing in the background. Before you've taken a bite, you're in awe of the experience and raving about the restaurant already. What if your clients felt that way when walking into a session with you?In episode 518 of The Bokeh Podcast, Stefanie Cole shares with us how she differentiates herself as a photographer by providing a client experience that is unique and first-class. Listen in to hear how she built her brand to attract her ideal client, including tips for how to start a client closet that is unlike anything you've seen!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position (2:40)Technique for time management (8:30)Outsourcing/Delegation (13:50)Book Recommendation (19:30)Building a StoryBrand by Donald MillerWhat was the AHA moment for Stefanie that caused the transition to focusing on client experience (25:38)What elements of Stefanie's business were "leveled up" to provide a better client experience? (33:20)1. The Client Closet and Client Styling2. Planning and communication3. Marketing the experience that will be provided4. Managing kids during a phaseHow does Stefanie draw in her ideal client? (45:00)1. Controlling the perception of her business's brand2. Underpromising and overdelivering3. Consistency4. ScarcityWhat are 3 elements of a strong client closet? (49:23)1. Build your brand's style first in order to draw in your ideal client2. Charge enough to build and maintain the closet3. Buy durable, versatile clothingLinks:charitywater.orgstefaniecolephotography.cominstagram.com/stefaniecolephotographyhttps://www.dubsado.com/https://www.stewleonards.com/balticborn.comReclamation Gowns See acast.com/privacy for privacy and opt-out information.
...Read More
Just imagine. . .you walk into a restaurant and your favorite foods are already on the table, a server that knows your preferences is waiting for you, and your favorite music is playing in the background. Before you've taken a bite, you're in awe of the experience and raving about the restaurant already. What if your clients felt that way when walking into a session with you?In episode 518 of The Bokeh Podcast, Stefanie Cole shares with us how she differentiates herself as a photographer by providing a client experience that is unique and first-class. Listen in to hear how she built her brand to attract her ideal client, including tips for how to start a client closet that is unlike anything you've seen!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position (2:40)Technique for time management (8:30)Outsourcing/Delegation (13:50)Book Recommendation (19:30)Building a StoryBrand by Donald MillerWhat was the AHA moment for Stefanie that caused the transition to focusing on client experience (25:38)What elements of Stefanie's business were "leveled up" to provide a better client experience? (33:20)1. The Client Closet and Client Styling2. Planning and communication3. Marketing the experience that will be provided4. Managing kids during a phaseHow does Stefanie draw in her ideal client? (45:00)1. Controlling the perception of her business's brand2. Underpromising and overdelivering3. Consistency4. ScarcityWhat are 3 elements of a strong client closet? (49:23)1. Build your brand's style first in order to draw in your ideal client2. Charge enough to build and maintain the closet3. Buy durable, versatile clothingLinks:charitywater.orgstefaniecolephotography.cominstagram.com/stefaniecolephotographyhttps://www.dubsado.com/https://www.stewleonards.com/balticborn.comReclamation Gowns See acast.com/privacy for privacy and opt-out information.
...Read More