Business
Becoming an entrepreneur can be one of the most unnerving ventures in your entire life. Just when you thought you knew it all, you find out you’re just a student trying to make the grade. So, what do you do when your confidence takes a hit? Follow these 6 tips we will be exploring for gaining even more confidence. 1. Start with what you know If you’re a new business owner, start with what you know. If you know your stuff, in and out, you’re bound to make a lasting impression with your clients and prospects. Create a specific outline to the benefits of your services or products, and then be sure to deliver what you’ve promised. Don’t worry about being the expert, just start with what you know because that’s where your greatest confidence lies. 2. Have an insatiable thirst for knowledge Your business will not survive unless you continually learn, nor will your confidence grow. When you don’t learn new things, you cannot offer expanded products or service, and that is a death sentence to your business. The market and demand are constantly changing and if you don’t change with it, you’ll be left behind. The more you know the more benefits you can deliver to your clients. Keep learning and you’ll keep gaining confidence. 3. Know your target audience Most entrepreneurs think they know what their clients need and want, but rarely do they truly understand how to market and deliver the right products and services to the right people. Invest in research so you have a full snapshot of your market. Without it, you can only hope for successful sales and business growth. Survey your clients and prospects to learn more about them. The more you know about them, the easier it will be to create products and services that deliver exactly what they’re looking for. Some resources for web surveys are surveymonkey.com, zoomerang.com, zohosurvey.com, surveygizmo.com, etc. Check out all the options and use the best one for your survey. 4. Try something new every day We all get used to routines, because we like to stay within our comfort zone. However, it’s staying within that comfort zone that keeps us from gaining confidence. Knowing what you know now will only get you so far – and I regret to point out, that is not very far. As an entrepreneur, you must constantly push yourself outside your comfort zone to learn and do more. This not only benefits you, but it also benefits your clients, which will only grow your business. “If comfort is your goal, success is NOT in your future.” --Bill Bachrach, CSP, CPAE 5. Have unwavering optimism There are only two outlooks you can have on life and in business. Either the world is your oyster or it’s out to get you. It is only the latter that will not support your success and confidence. If you are an entrepreneur and you think the world is out to get you, chances are it will deliver. Your perception is everything! Having an unwavering optimism will constantly be fed creative ideas to increase your success. Obstacles will melt, challenges will be seen as opportunity, and you will have peace of mind that you can conquer anything. 6. Success breeds confidence When you are facing a situation that takes you outside your comfort zone, keep taking steps forward. Even if you have to take baby steps, at least they are steps in the right direction. Trying something new isn’t always easy, but take action before the nerves have time to settle in. The longer you wait, the more your confidence wavers, and the likelihood you will talk yourself out of taking action increases. Remember, success breeds confidence, so if you have to take baby steps to make it to the finish line – that’s okay – just keep moving forward. Being an entrepreneur is not about being the expert, although you may one day reach that status. For the time being, focus on what you know and become the best at it that you can. Commit to learning more, so you can deliver more to your clients; and your business is bound t