#610: What is Your High Concept?

#610: What is Your High Concept?

The Advanced Selling Podcast

Share Podcast:
<p>In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, "No One Wants to Read Your Sh*t." He talks about the idea of a concept as being crucial in communicating your value.</p> <p>The guys actually talk about the concept of the Advanced Selling Podcast and dig deep to try to find a thread that leads to the high concept of the podcast.</p> <p>If you're interested in learning more about the Insider program, go to <a ...Read More
<p>In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, "N...Read More