Arts
People don't trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That's why in B2B marketing, thought leadership plays an important role in a content strategy. On this episode of the FINITE Podcast, we hear from Ashley Faus, Content Strategy Lead at Atlassian - a global tech company that owns work management tools such as Trello and Jira. Ashley has plenty of experience choosing and building thought leaders within Atlassian, and shares her framework for building a profile and influence for employees. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.communitySupport the show (https://finite.community/)