Business
Welcome back to The Traffic & Conversions Show!As a business owner we need to be looking at how we can put systems and processes in place so we can run more efficiently to ultimately get higher profitability. When it comes to running facebook ads, whether you’re running them on your own OR you’ve hired it out, it’s important that you know what’s going on and you have an understanding of your marketing strategy and the platform you’re using.Let’s talk about…The difference between ads manager and the ad centerWhat I recommend for each optionThe goals meant for each oneWhere your ads are placedThe one I recommend the most and whyMy course, The Traffic Code helps walk you through which metrics to track, what they mean, the benchmarks you should be shooting for and what to do when you’re below, at or above the benchmark - meaning should you turn it off, tweak it or scale it.Cheers to building highly effective campaigns inside the ads manager. Until next time! Happy Marketing!