Business
A customer on average needs to see your content 7 times before they feel comfortable enough to purchase something from you.By looking at cheaper ad platforms, you can bring your total CPA down. It doesn’t make sense to advertise on Amazon for “Brand Awareness” unless it’s cheaper than advertising on other platforms.There are ways to advertise that are way more affordable than Amazon (or Facebook or Google for that matter).Don’t get too caught up in the metrics and attributions. This is top- to mid-level advertising, so you probably won’t be able to track direct sales. Instead, look at CPC and CPM costs to know if you’re doing well.All of my clients who have focused on this kind of advertising have seen a lift in sales across all sales channels.