Business
Business Over Beer Podcast episode #82. with Iggy Odighizuwa, Part 1 On this episode of the Business Over Beer podcast, we welcome Iggy Odighizuwa, Head Transformation Coach at Tri-180 Coaching and Chief of Operations at Systems-By-Design. Iggy got into the health and fitness space training athletes at a university, and then built a large personal training business doing upwards of 70 - 100 sessions per week. Facing burn out and a business model that was clearly unsustainable, Iggy shifted to an online coaching model, systemizing his training program to be more efficient, more sustainable for himself, and providing better result for his clients. Iggy then brought the systemization expertise he built to Systems-By-Design, a software consulting company, specializing in marketing and creating systems for client acquisition, content delivery and business operations for health and fitness professionals who are looking to build their business online. While their focus on the health and fitness space, the application of their software can be used for nearly any small business. "You learn so much more about yourself as an entrepreneur. You realize what's important to you. You have to make sacrifices to get to where you want to be and forces you to develop your character and grow as a human being, so you can be the man and be the leader that you need to be to take your business where you want to go." - Iggy Odighizuwa, COO Systems-By-Design Our Guest's Craft Beer Offering: Black Raven Brewing Company - Redmond, WA Wisdom Seeker, Double IPA, 8.9% ABV, 70 IBU "Folklore and mythology present the raven as an omniscient creature with special powers and abilities. The Wisdom Seeker Double IPA gets its special powers from an enormous amount of hops and malted barley. Brewed in the West coast Double IPA style, this bold brew features massive citrus and herbal hop additions and a full hop aroma. Seek your wisdom cautiously; this hop feast packs a punch." Episode Links: Systems-By-Design Tri-180 Coaching Black Raven Trickster IPA on The BOB Osa Odighizuwa 2021 NFL Draft 3rd Round Pick