Business
The importance of a consistent visual brand identity is something that has stuck with me. And what I learned about how to do it, from award-winning agencies and amazing graphic designers, is that it really isn’t that hard. It’s just setting an intentional course and sticking with it. Visual brand consistency has been an on-going focus for me every time I create a new piece of content. Back in episode 2 I shared how to create a brand guide to keep yourself consistent, and help share your brand rules with others (like a graphic designer or VA). Today I want to take you behind the scenes with me and tell you how I manage my branding to keep it consistent. Affiliate links are used within this post to help sponsor this episode. I only promote products and services I use myself. I use Canva - a freemium tool. My favorite features include: Brand Kit section, store all branding assets in one place Logos Fonts Colors Create graphics easily No need to remember size for common graphics Free stock photos Free stock templates that are easily customizable Go Pro for additional benefits Folders to stay organized More stock photos Magic resize to instantly resize any graphic Ability to upload my own fonts Ability to make true templates out of my graphics rather than just editing the same file over and over again Ability to set multiple color palettes, so I can have a core brand palette and color palettes specific to products Ability to download designs with a transparent background Once logged in, check out their Design School for some great free trainings. Try Canva Pro Today Not sure how to pull together your brand identity (and no budget to hire out)? Check out episode 2 for my tips on building a brand identity, and grab my free Brand Guide Workbook to get started!