Business
Are you making the most out of your lead magnets?They are a powerful marketing tool, one that every marketer should know how to leverage.You create a lead magnet to draw out a specific action from your audience. But while you’re offering a piece of content for free, you’re also asking something in return. Depending on your goals, you could ask for an email or a phone number or maybe request a particular action, like subscribing to a podcast or a YouTube channel.Whatever it is you’re giving away, you’re using it to entice your audience to engage with you. Essentially, you’re making an ethical bribe.Lead magnets work so well because they’re built on an evergreen marketing principle - people love getting free stuff. Still, there’s a lot more you need to take into account to really make the most out of them.Yes, creating a great lead magnet will skyrocket your conversion rate. But on your way there, you’re bound to run into all sorts of common traps. If you’re not careful, they could completely derail your campaign.I’ve seen people make the same mistakes over and over again when it comes to lead magnets. All of them are easily avoidable.And so for today, I want to share with you some essential questions you should always ask yourself before putting your lead magnet into place.This checklist of top 9 mistakes to avoid when choosing a lead magnet giveaway will ensure you’re on point every single time. If you want to get a PDF of the full list, sign up to my SurveyDetective VIP waitlist through the link below, in the Additional Resources section!Key Takeaways:What is a lead magnet? (1:58)Providing value is crucial for a good lead magnet (3:58)Enticing your audience by promising a quick solution (4:56)Why your lead magnets need to be efficient (5:31)Creating a lead magnet intrinsically valuable to your die-hards (6:38)Why you must explain when will your audience receive their lead magnet (8:32)The benefits of positioning yourself as an expert via a lead magnet (13:20)How to build relationships with your audience using lead magnets (14:50)Making sure your lead magnet sets up your core offer well (19:27)How to create a lead magnet using your core offer (24:56)Why you should stop worrying about giving away too much information (29:40)A quick recap of this week’s episode (30:34)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here---Connect with Eric!Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!