#96: The California Law to Empower Gender Neutral Toys

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Making It in The Toy Industry

Arts


On October 11th, toy social channels exploded with the news that California Law would force toy retailers to fill their shelves with gender neutral toys by 2024. While partially true, the law is much more nuanced than the poppy articles make it seem. In this episode of The Toy Coach Podcast, we dive into the new California Law and try our best to decipher what it truly means for toy retailers like Walmart, Target, and Toys R Us. Will this mean the end to the pink/blue divide still seen at many toy stores? If you’ve been wondering about the details of this California Law and want to sit in on a though piece around what it could mean for the future of toy design at retail, then pop your earbuds in, and tap play my friend. You’re in for a treat.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/96?Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin The Toy Coach Podcast Community on Facebook