Education
A brand is not a logo. A brand is the story behind a person, a company, a product and a service. That's a brand. You need to understand what brand means to you because everybody has one. Everything, every organization, product and person has a brand. You are a brand because there are perceptions about you out there, good or bad. Your name will bring up feelings you’ve reinforced over time. From the moment you wake up till the moment you go to bed, you are strengthening your brand, consciously or not. Is that perception really you? How do we start to shape our brand?