Business
Episode 99 - A Few Words with Meaghan Edelstein In this episode, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tactics during the coronavirus pandemic. About Meaghan Edelstein (From her LinkedIn Profile) Currently accepting new clients.I provide either short-term or long-term digital marketing consulting and execution. I am a sole practitioner and all work is completed by yours truly. I do not outsource any work.For the past 12 years, I've immersed myself in social media. In 2007, I began documenting my personal battle with cancer via my blog, I Kicked Cancer’s Ass. Within 6 months of my first post, I founded the nonprofit organization, Spirit Jump, a grassroots nonprofit organization. Through the strategic use of social media, I was able to reach thousands of cancer fighters, survivors & supporters.Through invaluable experience gained from running a highly successful blog & nonprofit, my social media passions continued to grow. I took on various freelance & in-house marketing jobs until I was hired as to create and produce social media focused conferences for Global Strategic Management Institute. Over the course of two years, I was responsible for producing over 17 highly successful executive level summits. In addition, I was the Vice President of Social Media for GSMI overseeing all social media marketing efforts including being the senior editor for the GSMI Social Media Strategies Summit blog. I also had the privilege of facilitating Social Axcess 25, GSMI’s executive working group.In an effort to grow my skill set I began my freelance journey, crafting, implementing, maintaining & growing social communities, campaigns & contest for a variety of organizations from small businesses to publicly traded companies. My success in social media marketing has been nationally recognized & as a result, my opinions & insights have been featured in numerous publications including Mashable, Social Media Examiner & Inc.I am also a licensed attorney in the state of Florida.