Before doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost conversion. Listen to this episode now!

Local Market Monopoly Small Business Marketing Podcast: Digital Marketing Strategies for Businesses that Want to Dominate Your Local Market

About Us Page Mistakes

Is your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each. Whether you are a highly trafficked business or a small office and want to learn how to avoid having to shut down for a week, due to a COVID outbreak, this episode is for you. Listen now!

How to Protect Your Business From Infectious Disease

It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!

A Startling Fact About Lead Magnets

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results. Listen here to find out practical ways to help you get through this transition with confidence and optimism.

Tips for Productive Remote Marketing

Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product... but with the OFFER. In this episode, you’ll learn how to craft a compelling offer that can’t be refused. Listen now!

How to Create An Irresistible Offer

Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort?  In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales.  Listen now to discover what you can start doing today to reap the rewards on Black Friday. 

The Black Friday Episode

Is your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!

The Business Impact of Giving

We may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action. Don’t begin the new year without a solid marketing plan in place. Listen to this episode now to get your business on the path to a successful 2021!

Yearly Marketing Strategy Planning

Looking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Think soap opera meets sales pitch but, with storytelling, your audience won't realize it's a sales pitch. You will be reaching your audience on a personal level that generates leads and conversions. Listen now for the scoop!

Storytelling for Business with Brad O'hara

In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season. So listen here to learn how to engage your customers before they get distracted by the busyness of the holidays. 

Send This Holiday Card Now

In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation. Whether you are trying to figure out what to do in the face of a negative review, or you want to take a proactive approach, this episode is for you.

How to Respond to Negative Reviews

In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience. Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your customers in a more valuable way. Plus, we’ll show you how you can use the feedback to shape your business’s marketing strategies.

The Customer Feedback System

In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We’ll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts.  Do your eyes glaze over when you look at your business marketing report? Listen to this episode to learn how to read it and use it to increase your sales conversions.

How to Read a Marketing Report

Double-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and mortar business, you can take advantage of the festive Halloween season to make a memorable impression on your prospects and customers.  So if you want to increase visibility and boost profits as we head into the holiday season, listen to this episode now!

Halloween Marketing Ideas

Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to "think about it." What to do to make more sales without discounting your services. Don't roll into this holiday season without a solid plan to maximize sales. Listen to this episode now!

Your Holiday Marketing Plan

Small business marketing can be challenging. Follow along every Tuesday as, Clarence Fisher, everyone's favorite small-business marketing expert, uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick and mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.

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About Us Page Mistakes

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