Business
So, what’s this accidental marketing stuff? You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?) During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway. The panelists discussed the IMPACT Marketing Strategy IDENTIFY & MEASURE: Determine the target audience for your service or product PLAN: Develop a marketing strategy that will gain and retain customers ATTRACT: Choose powerful, concise, and effective words to attract your target audience CHOOSE: Select the most appropriate branding materials that will sell your product or service TELL: Share your story, so it resonates with your audience creating a lasting impression PANELISTS Dr. Michael Barbera | Clicksuasion Labs Donna Ellis | Ellis Design Group Diane McSweeney | Freelance Writer & Editor Lisa Marella | Neptune Merch Powered by Proforma John Vaughan | Story Focus Media MODERATOR Janet Galloway | B&B Strategic Partners RECORDED BY MUSIC BUSINESS GROUP: musicbusiness123@outlook.com