Business
Adam Brock, executive vice president, and Matt Brock, executive director, of Brock Built join the Atlanta Real Estate Forum podcast to discuss upcoming Brock Built developments, as well as how they navigated through changes the home building industry underwent during the pandemic. They join hosts Carol Morgan and Todd Schnick for the All About Real Estate segment. Adam Brock has been working in the real estate industry for 16 years and specializes in land acquisition and government finance. Matt Brock's specialties include business administration and working with systems and processes. Both are kept busy outside of work with their families. Brock Built is frequently recognized for its visionary development on the Westside since its founding as a family business in 1984. Through the years, they have expanded from a family company and a home builder to a land developer and utility contractor. Taking projects from land to final home sales and owning real estate brokerage, Brock Built has tools that enable them to do a lot in the real estate industry as well as expand into business sectors outside of Georgia. "Homebuilding is more of a manufacturing business whereas development is more of an art. You get to be more playful," said Adam Brock. "You take a blank pallet, and create what you want to see there, and watching it come to life is very rewarding." The current crazy market has brought unprecedented demands and disrupted the supply chain in the home building industry, making it difficult for home builders to keep up with demand and aggressive pricing. There are aspects to the industry that have gotten easier but also many that have gotten harder. The Coronavirus forced everyone to work virtually which has freed up time for those who no longer have to worry about travel. On the difficult side of things, every municipality had to retool its processes in terms of approvals which will ultimately benefit the industry but currently comes with growing pains as everyone learns to work together again. "It's just different now, but still very good. It's definitely harder in Atlanta to find good land deals. People are willing to pay a lot more money for a property," said Adam Brock. Matt Brock's advice for homebuyers navigating this tumultuous market is to be prepared and make sure to have good representation. Being pre-qualified makes it easier to strike while the iron is hot once you have found a home suitable for your family. It's more important than ever to have a great agent that sets appropriate expectations around the current homebuying process as even real estate agents are struggling to navigate the current market. Brock Built is excited about several projects currently being completed or breaking ground in and outside of Georgia. The community of West Town in West Midtown is a 75-unit development that is nearly sold out. Predominantly featuring three-story single-family detached products, a neat thing that has recently been added to this development is a new style of modern homes. It has had a great reception in the market, and the team is sad to be winding down on such an exciting project. Ten92 West, also in West Midtown, is near the new Microsoft campus coming soon to Atlanta. This community is in a great location in a fast-growing area of the city. There has been a lot of excitement ever since information on this townhome development was released, causing prices to rise due to high demand. The magnificent product features rooftop living, a spacious owner suite, three bedrooms and three baths. The location and the prospects of Ten92 West have homebuyers very excited. Named after the historic streetcar line, Riverline is a 52-unit townhome community in the Riverside neighborhood that will be open for sale in the next 30 to 60 days. The interior layout is almost identical to Ten29 West but will not feature rooftop living to keep it affordable and obtainable.