Adore Beauty's Kate Morris on building Australia's biggest online beauty democracy | #2

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Idea Exchange American Express

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In this episode, hear how a 21-year old, self confessed beauty junkie started Australia's first online cosmetic's store from her garage. Nineteen years on, its Australia's biggest beauty democracy set to turn over $100M this year. In early 2000, when most of us were petrified of buying anything online, Kate Morris started an online cosmetics store. A university job on the make-up counter of a large department store had led her to realise that most women found the whole experience intimidating. So what does a young, law-school drop-out with a big idea do? Borrow $12,000 from her boyfriend's parents, of course, and set about building a disruptive new shopping experience that transferred the power to fellow cosmetic lovers. Twenty years on, Adore Beauty employs 140 staff, stocks over 14,000 SKU's, and has two-million monthly website visits. Kate has been awarded Telstra Young Businesswoman of the Year for Victoria, along with the Business Innovation Award for Victoria at the Telstra Business Woman's Awards. She was also inducted into the Australian Businesswoman's Network Hall of Fame in 2015. Sitting in her inner-Melbourne office, Kate is incredibly open and generous as we delve into her business and financial operations, effective growth strategies, people management skills an her views on work/life balance.Support the show.