Business
Today our guest is Sam Moulton, Senior Manager of Influence Marketing at NetApp. Sam has held a variety of roles in technology industry spanning sales support, product management, media and analyst relations, and marketing communications. Throughout her career the relationship she develops with other members of the community, colleagues and peers has remained of top importance. This is why being a champion for The NetApp A-Team and their team of dedicated and passionate influencers suits her well. The A-Team is the marketing and development arm for NetApp, and Sam shares with us the origin, present successes, and tips for those starting their own advocacy program, on how she helps support the A-Team members in their own path to success. About our guest, Sam Moulton Sam has held a variety of roles in the technology industry spanning sales support, product management, media and analyst relations, and marketing communications. Throughout her career, one thing has always been paramount: the relationships she develops with members of the communities she supports as well as with her colleagues and peers. So it’s no surprise that championing the NetApp A-Team suits her well, and she considers it a privilege to be working with such a smart, dedicated group of influencers. The Influence Marketing Podcast, a podcast brought to you by the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Your hosts, John Mark Troyer and Kathleen Nelson Troyer, are co-founders of the IMC. The Influence Marketing Podcast is part of the research program of the IMC. For more information, go to influencemarketingcouncil.com.