Business
This week’s episode of The BreakAway Agent Podcast features Alex Gandel, Realtor of Pinnacle Estate Properties, Inc. in Simi Valley, California. Since 1980, Alex has been a top producing real estate agent and was #15 out of over 110,000 agents nationwide for Century 21 Real Estate for 2018. He joined the Pinnacle Estates Properties Simi Valley sales team at the beginning of 2019 and has been thriving since. In addition to both his personal and professional success, Alex has also co-authored a Best-Selling book, The Essential Guide To Buying and Selling Luxury Real Estate. Right off the bat, Alex starts to tell host, Tiffany Youngren, and listeners that though the roles of real estate agents might have changed, the relationship aspect has not. Whereas in the past real estate agents were necessary to give information to each client, today they have access to all of that online. However, agents are still needed to build that community of trust. Listen on as Alex discusses his relationships with clients and how he’s built his reputation based on service and great communication. KEY TAKEAWAYS: * Agent Roles Have Changed, But The Relationships Have Not * Community Service Brings Joy and Builds Your Reputation * Education Is Critical When It Comes To Serving Clients * As You Progress, You Hire Staff So You Have More Time With Clients * Listen First, Be A Calming Presence * Lean Into Your Changing Spheres of Influence * Do The Things You Know Will Help You Grow * Be Driven By The Personal Challenge To Make Your Business Bigger * Be Open To Learning, Always * It Doesn't Matter How Old You Are - Your Experience Matters At the end of the interview, Alex Gandel gives some last-minute tips for newer agents. First, he says that your resume and your life experience can be your biggest asset. Write a letter to prospective clients telling them what you’ve done, even if you haven’t felt like you’ve done much. We all have experiences to draw from, no matter what our age is, and those experiences help us to handle life. Second, he says to make sure that each client knows that they are a priority. Not that you have to be available 24/7, but make sure you’re present and dedicated to them when you’re with them. It comes down to branding and building your reputation. Do what you say you are going to do - that value will set you apart.