Business
For many organizations, social media plays a big role in brand awareness, lead generation, and audience building. However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise. Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers. Dan specializes in paid media campaigns and media buying for our clients utilizing ads on Google, YouTube and LinkedIn.