Business
Season two of the podcast begins at Atlanta Market in front of a live audience. Host Becky Tyre interviews Amy Rutherford, owner of Red Barn Mercantile and Penny Post in Alexandria, Virginia, as part of the educational programming for retailers attending AmericasMart in January 2020. Amy shares ideas for Partnering for Promotions and Successful Store Events and attendees left with pages of notes and inspirations for in-store and community events to implement back in their stores and towns, including specific ways to market the events, sources for promotional materials and tips for getting others involved.