Arts
Les Deux was born from a chance meeting between two very different people, with contrasting personalities, who found themselves united in recognising opportunities. Two distinct souls on divergent paths with shared ambitions. Often, in the meeting of opposites, something profound happens. A spark ignites. It is then you can excel and stand out from the crowd – you can dare to carve your own path. Les Deux design clothes that make people challenge their habits and confront the status quo. The brand wants to leave a legacy that has lasting meaning. Ensuring sustainability and compassion are at the heart of what they create, their designs and communication – and how they give back.In this episode of the MenswearStyle Podcast we interview Andreas Christian von der Heide, Co-Founder of Les Deux about the founding story of his brand which was developed whilst he was still in law school with just £1000 investment. They began by stitching patches onto white t-shirts and the aim was to show how strong a brand could become from two founders of completely different cultures. Our host Peter Brooker and Andreas also talk about how roles and responsibilities are shared between the founders, where inspiration is drawn from, pricing strategies, and the brand's Rewear program. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.