Business
I chatted with founder and CEO of McSquares (mcsquares.com), Anthony Franco, and on this episode, we discussed: :21 - The importance of creating a culture of employee empowerment. 3:54 - How he originally got involved in Effective UI and grew that to become one of the largest UI agencies in Colorado. 8:06 - His views on luck, and why it’s critical to have an ‘Opportunity Radar’. 11:03 - The importance of finding the ‘Hells yes!’ in opportunities that might not be an immediate ‘Hells yes!’16:37 - Making the transition from UI design to manufacturing whiteboards. 18:00 - The failed app that would eventually inspire the creation of McSquares. 21:57 - How getting “fired” from Effective led to the creation of McSquares. 25:26 - Why he poured his own money into funding the initial concept. 29:59 - His approach towards inventing new ideas. 32:18 - Why he thinks that most people shouldn’t become entrepreneurs. 40:23 - The most brilliant marketing idea he had that didn’t work. 43:18 - A huge risk he took early-on that almost cost the company. 47:00 - His process for deciding whether or not to give up on an idea. 52:23 - The best advice he gives to new entrepreneurs. Items we chatted about: Effective UI: The Book. https://www.oreilly.com/library/view/effective-ui/9781449380465/Connect with Anthony Franco on LinkedIn. https://www.linkedin.com/in/anthonyfranco/**If you enjoyed the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It’ll take you approximately 37-seconds, and is a HUGE boost for us in terms of landing hard-to-reach guests. For a curated list of my favorite episodes, go to mikekilcoyne.com/podcastAnd sign-up for my newsletter at mikekilcoyne.com for weekly emails and insights on how to leverage creativity in this post-pandemic world.