Anthony "Pomp" Pompliano // Building An Audience-First Empire

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Creator Lab - interviews with entrepreneurs and startup founders

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Pomp is a partner + co-founder of Morgan Creek Digital. He hosts a top 10 podcast, has an audience of ~400k followers on Twitter + writes a daily letter to 80,000 investors. Watch + subscribe on YouTube: https://youtu.be/stlcZjTawvs Let us know what you think on Twitter: @bzaidi @creatorlabfm @apompliano Five Things You'll Learn: actionable ways to grow a Twitter, YouTube & e-mail audience subscriptions, ads + the future of media monetization “digital art” + emerging trends to invest in the pros, cons + innovation of "rolling funds” staying motivated + perspective gained from serving in the army Timestamps: 00:00:00 Intro 00:02:12 Who is Pomp? 00:04:13 “Having an Audience is the New Currency” 00:06:08 Building an Audience is Hard Work 00:07:32 One Platform At A Time 00:11:48 Pomp’s Daily Routine + Staying Consistent 00:15:30 How To Get Twitter Followers 00:16:58 “Twitter Is What Linkedin Should’ve Been” 00:18:01 Links Hurt Virality 00:20:53 Behind The YouTube Algorithm 00:23:47 Editing For Social Media 00:24:52 How Pomp Grew His YouTube Channel 00:27:40 Writing Eye-Catching Headlines 00:30:36 Podcast Discoverability 00:32:06 Complete vs Perfect 00:35:52 “Trigger Fingers Turned To Twitter Fingers” 00:37:48 Navigating Platform Risk + Organic Reach 00:40:26 Future Of Monetization: Substack, Subscriptions + Ads 00:42:14 Investment Approach 00:44:13 Pomp’s 4 Rules To Wealth 00:48:21 Investing in Digital Art? 00:52:13 Why Use A Rolling Fund? 00:55:22 If Money Was No Obstacle… 00:58:08 Perspective Gained From Serving In The Army 00:59:52 Wrap Up