April 17 / Viral Activism (Radio Edit)

We have Dr. Alex Sevigny, professor of Communication Studies and Multimedia at McMaster University, discussing the rise in prominence of viral activism and its negative and positive effects. Then we have Rebecca Acheson, a McGill student, and Melissa Martinez Leo, a McMaster graduate. They are two prominent Invisible Children members and will talk about the Kony 2012 campaign, which builds up to the Cover the Night event this Friday, and has been an unprecedented success of viral activism to date, with a YouTube video reaching 90 million views.