Business
How do you define influence? The term “influencer” comes with a lot of preconceived notions and connotations. I’m joined by Eric Dahan, co-founder and CEO of the top influencer marketing company Open Influence. His company designs and coordinates influencer campaigns for major companies like Amazon, Netflix, Cartier, and Google. In today’s episode, Eric walks you through the future of the influencer marketing industry. He also walks you through the key things Open Influence looks at when it comes to attracting and matching influencers for brand collabs. If you’re a micro-influencer who fails to see the value you bring to the industry, or if you need some advice for breaking into the industry, this episode is for you. Tune in and take notes as Eric shares expert industry insights into the world of influencer marketing. Time Stamps: [1:54] What does it mean to be an Influencer? [6:20] Behind-the-scenes of Open Influence and how they work with brands [8:47] What Open Influence looks for in Influencers [15:41] Advice for micro and brand new influencers [17:51] What’s the deal with TikTok and is it the new Instagram? [20:44] How brands measure successful Influencer campaigns [23:18] Trends, growth, and the future of Influencer marketing Resources: Website: https://openinfluence.com/ Eric’s LinkedIn: https://www.linkedin.com/in/eric-dahan-3b428b62/