Business
In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon is a regular contributor to the industry press and events, and is also author of the book Back to Basics. He documents his experiences from 15+ years working performance-first campaigns to some of the UK & world’s leading brands.Simon gives his insight into the agency world and how to market a digital agency in 2022. Robert and Simon discuss:Back to Basics: 21 ways to increase marketing performance and success – Simons new bookPartnering with specialistsRunning an agency – why are you doing it?Why there is no silver bullet for growing an agencyEntrepreneurial Mindset – why it agency owners loose it over timeUtilising video for performance and engagementSimon’s insight into the future agency model This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!