BBB12: Interview with Tammie and Rob Chrin

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Books, Brands, and Business

Business


My guests today are Tammie and Rob Chrin. Tammie and Rob began selling on Amazon in 2014 testing out retail arbitrage and online arbitrage (RA/OA) and it proved to be very successful all the while doing it part-time. After that initial success, they realized that arbitrage wasn’t the business model they were interested in and decided that the private label business model was a better fit. They pursued that, released several private label products and became aware of print on demand (POD) for both Amazon Merch and Amazon Kindle Direct Publishing (KDP). Tammie pursued the KDP direction creating low-content/no-content books, but had difficulty getting her books to sell online. Then, she came up with a strategy to create branded, customized low-content/no-content books for businesses, which became the KDP 4 B2B model to create a recurring income stream.