Business
What the what is this guy talking about?? Reciprocity?? Really? In today’s episode we're gonna talk about 1 of the 6 principles of persuasion from Dr. Robert Cialdini, RECIPROCITY. The quick and dirty of this principle is that people feel an obligation to give back when they have received something. Especially when the thing they received is perceived as valuable to them. So what does this mean for marketing & advertising in the legal space? Well I'm gonna tell you! Sometimes the simplest act of kindness can be enough for someone to return the act and or one-up it. Take for example the act of holding a door open for the person behind you as you enter a building. There's usually some sort of second barrier once you're inside. The stranger you held the first door open for will be much more likely to return the act of kindness now that you gave he or she something of perceived value first. The concept is simple, but applying it is often less simple. One way to build the desire for reciprocation could be to provide your clients with a personalized on-boarding packet. I emphasize personalized for a point I'll make later. Ensure each client knows what to expect when working with you, your hours, your best contact numbers, and then take it a step further by personalizing it for THEM. Yes this may take a little more time to produce, but the rewards you'll see from this small act of giving are massive. You could even personalize the title of the on-boarding packet... something like "John Stevens' personalized plan to easing the Bankruptcy process" or something similar. So the moral here is to be the FIRST to give and ensure that what you're giving is personalized and unexpected. If you'd like help attracting and qualifying even more clients for your firm or agency please give us a call: 623-748-4782 OR shoot an email to connect@getquirked.co --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support