Education
Given that this is episode one, I guess we haven’t met yet! My name is Genevieve, and I’m a full-time PR with a love for all things small business. After selling my food brand three years ago I could feel my heart pulling me back towards the world of small business, and what better way to get back into it than by chatting to amazing entrepreneurs every week, and calling it my side-hustle? Today’s guest is no exception to this. Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas, she saw an opportunity for a salon experience that offers clientele so much more than a blow dry, and The Blow Melbourne was born. Passionate about the power of community and lifting women up to conquer their day with confidence, Phoebe has grown The Blow into not ‘just’ a salon, but an experience. Having had my hair styled at The Blow I can say first hand that I walked out feeling beautiful and confident. And if I could bottle and sell the good vibes that hit you the minute you walk through the door, trust me I would! Phoebe chats to me about her journey from marketing professional to business owner, the best marketing lessons she has learned and how the hell a service based business made it through 2020. The conversation continues over on Instagram @genevievelehuntalderman