Ernie Harker is a Branding Consultant and the Owner of Ernburn, a marketing and advertising agency focused on making brands ignite. He started the creative production studio, 8fish, in 1995 after working as an illustrator, designer, and storyboard artist. During his time as the Founder and Owner, 8fish became well-known among ad agencies and clientele for animation, video production, writing, directing, and branding. Ernie is also the author of Your Brand Sucks: How to ignite a brand that doesn't., a book that gives companies the step-by-step processes for building a remarkable brand. Here’s a glimpse of what you’ll learn: Ernie Harker explains the concept behind branding and the common mistakes companies make with their brands How to create a quality branding strategy How Ernie helped Maverik, an independent fuel marketer, rebrand Why Ernie wrote his book, Your Brand Sucks: How to ignite a brand that doesn't. The value of brand development and the steps companies should take to unfold their branding The importance of building a unique and authentic brand Ernie’s advice to entrepreneurs on being more productive Where to get Ernie's book and how to get in touch with him In this episode... Most new entrepreneurs think that branding means coming up with a logo and choosing a cute color palette. They see branding as a design exercise or a corporate identity that doesn’t go beyond the screen. Guess what: none of this is actually branding. According to Ernie Harker, an ignited brand revolves around the personality of a company and should be expressed in its marketing strategies, communication style, choice of language, and product packaging. Brand owners must use the right tools to create an authentic and compelling brand that sets you apart from the crowd and makes you more competitive. In this episode of the NexxtLevel Brands Podcast, Ernie Harker, a Branding Consultant and Owner of Ernburn, joins Steve Cleere to talk about his best practices for developing a brand strategy that’s on fire. Ernie also talks about the value of building an authentic brand, factors to consider when creating a branding strategy, and how he’s helped some of his past clients rebrand for the better. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Ernburn Ernie Harker on LinkedIn Your Brand Sucks: How to ignite a brand that doesn't. by Ernie Harker Maverik The National Association of Convenience Stores (NACS) Stinker Stores Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.