Business
In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without being confined to the limits of the walled gardens of FB, Google, and Amazon. Tune in to learn more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Richard Jones Follow Richard on Twitter Learn more about Bobsled Marketing Find out more about Cheetah Digital Listen to Thinking Caps podcast