Business
Sheila Strover is a medical doctor and founder of the KNEEguru website (www.kneeguru.co.uk). Here she has built a strong community of people who are trying to find answers to their knee problems, together with a large resource of educational content to support their searches. She has recently found a working niche that suits her personality - building well-structured online video-based courses via platforms such as Udemy Now she is giving thought to how each course itself might serve as a core content and image resource to develop a 'content-creation funnel' to guide a team of writers working under her supervision.