Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2

Brand Building and Communication in the Midst of the COVID-1...

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You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say?  Join JP Kuehlwein, Marketing Institute Leader, as he speaks with Dan Fietsam, an award-winning creative and copywriter. Dan has experience developing advertising in the context of crisis. During this discussion, JP and Dan will review how organizations are continuing to advertise their brand against the backdrop of this pandemic and what might be the most appropriate ways to communicate now and going forward.
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You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say?  Join JP Kuehlwein, Marketing Institute Leader, as he speaks with Dan Fietsam, an award-winning creative and copywriter. Dan has experience developing advertising in the context of crisis. During this discussion, JP and Dan will review how organizations are continuing to advertise their brand against the backdrop of this pandemic and what might be the most appropriate ways to communicate now and going forward.
...Read More