Brand Disasters: Ratners — How to Lose $1 Billion in 10 seconds

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Brand Origins

Business


Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan