Arts
What does it take to come up with better brand names? In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process. Topics: ✔️ Naming Brief ✔️ Generating Name Ideas ✔️ Shortlisting Name Candidates ✔️ Preliminary Trademark Screening ✔️ Naming Presentation ✔️ Full Legal Screening ✔️ Final Name Selection Here's a little bit of an introduction to our guest in this episode. Rob is a brand strategist and Founder of Heirloom, which is an independent brand strategy and identity firm. And prior to launching his own firm, he was a Global Head of Brand Architecture and naming at HP (Hewlett-Packard), and also held Strategy Director Roles at several leading international brand consulting firms. He has written about brand strategy and brand naming for leading publications: such as TechCrunch, Business Insider, The Guardian, Venture Beat, and Branding Strategy Insider. And Rob also hosts How Brands are Built which is a popular branding podcast and blog. So, basically, Rob is a strategist with a strong focus on brand naming. --- Need help with branding? ➡️ Schedule your free 15-min call & get a quote --- Love ❤️ the show? Leave us a review! Comment down below your takeaways in this episode. ? PS. In the next episode, I interview Mark Pollard and we talk about Brand Strategy Framework—Stay tuned! ? --- Support this podcast: https://anchor.fm/ebaqdesign/support