Branding Your Helpline: How the Integrity Team from Reckitt Did It–

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Does your employee helpline need a brand that’s distinct from your company’s? The Integrity Team at Reckitt makes a compelling case for it on today’s episode. After finding that their traditional Helpline awareness approach was fading into the background, they made a splash with a brand-new visual identity for their helpline. They share the results, plus Reckitt’s vision for a healthier world by 2030.