Business
Amber Herndon wears many hats. Whether she's sitting in on sales calls, managing new clients, or brainstorming content strategy, Amber is always laser-focused on driving leads and building an engaging brand. While she's living the typical startup life and wearing many hats in her role, her official title is Director of Marketing and Client Success at Signal Insights — a customized "daily digest" platform that delivers news, updates, and content trends on competitors and key accounts. On this episode of Tech Qualified, Amber talks about how you can transform discussions with prospects and clients into valuable marketing material, what she did to break through the noise of countless other B2B Martech platforms, and why you should always ask for forgiveness instead of permission.