Business
Company culture can be your most effective marketing tool. It's frustrating for all of us to be in the midst of a global crisis. With all of the uncertainty in the world, it's more important than ever to build a remarkable culture & share that with the world. Imagine what it will be like when you have a brand that everyone wants to be a part of and all of the tools necessary to create a video series around that. It's time you start letting your culture do the marketing.In this episode Paul & Laura go through the 4-part Framework of what Culture Marketing is and how it can help you market your business:1- Messaging : Clarify your message to avoid any confusion on what you're all about. 2- Experiences : Consistently create mind blowing word-of-mouth experiences around your brand that will have everyone talking.3 - Culture : Build remarkable company culture that both customers and employees flock to! Your culture is about to become your best marketing tool.4 - Build a video series around the experiences and culture that you'll be proud to share. www.paulheslop.com