Business
Today’s Thought Talk show is about overturning adversity in the workplace. I’m happy to welcome Laura Huang — Associate Professor at Harvard, the author of the new book From Adversity to Advantage. The book is based on her research on interpersonal relationships and implicit bias in entrepreneurship and in the workplace. Tune in for insight on topics ranging from the biases that women should be on the lookout for when pitching projects — and what to do with them, what “Hard work, Plus” and E.D.G.E. could mean for your career, tips and tricks to get a clearer picture of people’s perceptions of you, and why doing business as usual right now might mean the end of some of your longest vendor relationships. In addition, will explore the ramifications of the current coronavirus pandemic crisis as new constraints force adaptation. Tips For Building Your Edge When it comes to working in times of adversity, go back to the basics — Determine what your core role is? Have a clear understanding of how you are perceived and work at flipping those perceptions to your advantage — try the 10 No’s exercise. Don’t allow first impressions to dominate — be proactive when meeting new people. Don’t wait for the system to change to take advantage of the opportunities in front of you. “CREATE YOUR BRAND BY DESIGN RATHER THAN BY DEFAULT” Karen Tiber Leland, Sterling Marketing Group. About Karen Tiber Leland Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing and color strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Her clients include: Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others. Karen has spoken for Harvard, The AMA, Direct Marketing Association and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC and Oprah. Get in touch with Karen on Twitter|LinkedIn About Laura Huang Laura Huang is a professor at Harvard Business School and has spent her academic career studying interpersonal relationships and implicit bias in entrepreneurship and in the workplace as well as in the investment decisions of financiers such as angel investors and VCs. Her research has been featured in the Financial Times, The Wall Street Journal, USA Today, Forbes, and Nature, and she was named one of the 40 Best Business School Professors Under the Age of 40 by Poets & Quants. She previously held positions in investment banking, consulting, and management for organizations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson. Laura received an MS and BSE in electrical engineering, both from Duke University, an MBA from INSEAD, and a Ph.D. from the University of California, Irvine. Support your local bookstores and find your copy of Edge: Turning Adversity into Advantage, by Laura Huang. Resources Are you concerned about keeping your business on the upswing in these difficult times? Give us a call at Sterling Marketing Group. For a limited time, we’re offering a 50% discount on Rent My Brain sessions to talk about how bootstrap branding and micro-marketing can be used to keep your business moving through tough times. For more information about Karen Tiber Leland and Sterling Marketing Group please contact karen@karenleland.com