Building a Brand New Sports League w/ Jon Patricof

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This episode we are so excited to be joined by Jon Patricof, CEO and Co-Founder of Athletes Unlimited. AU is a new pro sports venture that launched in 2020 with its inaugural softball season and on February 27 their inaugural indoor volleyball season will begin!  Jon was most recently President of Major League Soccer’s New York City Football Club and still currently serves on their Board of Directors. Prior to NYCFC, he spent 11 years as President and COO of Tribeca Enterprises, the owner and operator of the Tribeca Film Festival and related business ventures. He was the first employee at Tribeca and helped build the company into a multi-dimensional business with a globally recognized brand. Among his accomplishments was the creation of the Tribeca/ESPN Sports Film Festival as well as the company’s landmark branded content partnerships with Dick’s Sporting Goods and American Express. Patricof started his career at Disney where he worked as a member of the strategic planning department helping grow the Disney, ESPN and ABC brands across video, audio and digital platforms. Between these companies he has executed investments and strategic partnerships, launched multiple new businesses and overseen sales, marketing, digital and content, legal, finance and operations. Jon received an M.B.A. with distinction from Harvard Business School and graduated magna cum laude from Harvard College where he was a member of the baseball team. We got to chat about starting a brand new sports league and what sets Athletes Unlimited apart from any other league in existence. From their unique scoring systems to their weekly team drafts, AU really has revolutionized the way we can experience professional sports. Enjoy! Follow Athletes Unlimited here: Twitter Instagram Facebook Website YouTube -->  Sign up for the She Plays newsletter! Follow She Plays on Instagram, Twitter, Facebook Check out our new podcast: Sports Break!